I got a great idea. I'm gonna make sandwich rolls made with cucumbers.
I'll call them Cucumber-Buns, and that way when people are looking to buy accessories for their tuxedos, they'll think I'm selling cummerbunds, but it'll really be a bread product.
Then they'll find them delicious and encourage all of their friends to go and buy some to go with their cucumber sandwiches that they're going to eat with afternoon tea. At that point, I'll switch it up, and start selling cummerbunds instead, but keeping the name the same. Then those friends will want cucumber rolls, but they'll get those silly belt type things and they'll be completely confused and disappointed.
Yes folks, I always think it's good business to confuse and disappoint your clientele.