I got a great idea. I'm gonna change all references from the National Football League to the Nerf Football League. It'll still be the NFL so most people won't notice it for a while.
Then once people do notice the change, they'll be all freaked out like, "Oh my gosh, did you know the N stood for Nerf? We've got to do something about this!"
And then they'd start playing with neon colored plushy balls and it would be awesome.